In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the brand clearly understands that for each invested ruble it has a very specific sales funnel.
But can content marketing be an anti-crisis strategy for a brand and, most importantly, how to make it transparent in terms of results? This was told today by the managing partner of WelkerMedia in Russia, previously the commercial director of YouScan, Maria Izmailova.
Why content marketing will play a key role in a crisis Continue reading
At InVision, GIF animations are used not only for pampering – they play an important role in terms of marketing and training. Therefore, we even tried to use them on our main page instead of animations made using code.
In the end, people started asking us: “How do you create GIF animations?” It’s time to reveal the secret.
GIF Image Design
1. Secret ingredient
Here’s my little secret: all of my GIF animations were video files at first. I usually use ScreenFlow, which by the way I also use to create videos of our products. This is a simple program that at the same time contains many useful animation tools.
After I save the animation as a video file, I import it into Photoshop via File> Import> Video Frames As Layers.
Tip: If you cannot afford ScreenFlow or After Effects, create an animation in Keynote and export it as a video. Finally, at least some use of this feature in Keynote.
2. Less colors = more fun
If you want to make cool GIF animations, you need to approach the choice of color with special trepidation. This will affect not only the file size, but also allow you to create longer animations with a small file size. (For me, small is less than 1MB) Continue reading
1. Screen view
Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner. The most “seen” place on the page is a triangle, the top of which is in the upper left corner.
But the user changed, and the heatmap changed with him.
The time has come for content marketing, and the world has learned how people view text content on the web. It turned out that the warmest place on the page resembles the letter F, the upper left corner of which is just in the upper left corner of the page. Continue reading