We understand current and future trends in the field of content creation.
Personally, I came to the field of copywriting in my student years - I needed extra income and work from home. Then I wrote on the stock exchange, I earned…

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You need a content strategy, not a Facebook strategy
Recently it became known that after six months of testing, Facebook is finally launching Graph Search, a new search engine. So far we are talking only about the USA, but…

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Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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content marketing

VPN Basic Concepts and Classification

The term VPN (Eng. “Virtual Private Network”) refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network, usually the Internet.

Although data is transferred to a VPN over networks with a low level of trust, thanks to the use of cryptography, the level of trust in a VPN can be arbitrarily high. Among the cryptography tools used are encryption, means to protect against changes in transmitted messages, public key infrastructure and authentication. Depending on the final destination, the VPN implements three types of connections: network-to-network, node-to-network and node-to-node.

VPN implementation and structure Continue reading

5 mistakes that will drown your SMM

Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989. I was in love with content marketing before this term appeared. He believes that content marketing is the sum of all the company’s online activities. Now she has a really useful CopyBlogger blog, where she and other studio employees share non-banal thoughts about promotion.

The material was translated by Marina Norman – copywriter, author and editor.

When I talk about social networks, I sound like a grumbling old woman: “At the time when I started in marketing, we did not have all these Twitter and Facebook. If a person wanted to advertise, he bought a place in the newspaper! And for this newspaper, other people paid money. Real paper money! By the way, did I say that we went to school through the snowdrifts? (even in May). ”

Social networks are a brilliant tool for contacting people. And you can use this tool both for your own good and to your detriment. Continue reading

How Instagram Algorithm Actually Works

The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:

– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.

– The user also missed 50% of posts from friends, due to a previous reason.

Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.

But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading

How to make TK on content and not screw it up
TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses…

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3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

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opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

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