Personal Data Security
What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming…

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I read from the phone. How to write text for mobile users?
Mobile content is snack content. Long texts are dead. Now people do not read, they watch pictures and videos. And the farther into the forest, the more clip-like the youth’s…

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Instagram Stories for Business analytics
In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any…

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content marketing

VPN Basic Concepts and Classification

The term VPN (Eng. “Virtual Private Network”) refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network, usually the Internet.

Although data is transferred to a VPN over networks with a low level of trust, thanks to the use of cryptography, the level of trust in a VPN can be arbitrarily high. Among the cryptography tools used are encryption, means to protect against changes in transmitted messages, public key infrastructure and authentication. Depending on the final destination, the VPN implements three types of connections: network-to-network, node-to-network and node-to-node.

VPN implementation and structure Continue reading

5 mistakes that will drown your SMM

Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989. I was in love with content marketing before this term appeared. He believes that content marketing is the sum of all the company’s online activities. Now she has a really useful CopyBlogger blog, where she and other studio employees share non-banal thoughts about promotion.

The material was translated by Marina Norman – copywriter, author and editor.

When I talk about social networks, I sound like a grumbling old woman: “At the time when I started in marketing, we did not have all these Twitter and Facebook. If a person wanted to advertise, he bought a place in the newspaper! And for this newspaper, other people paid money. Real paper money! By the way, did I say that we went to school through the snowdrifts? (even in May). ”

Social networks are a brilliant tool for contacting people. And you can use this tool both for your own good and to your detriment. Continue reading

How Instagram Algorithm Actually Works

The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:

– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.

– The user also missed 50% of posts from friends, due to a previous reason.

Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.

But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading

2 cases when White Paper is actually needed by business
One of the most frequently asked questions regarding White Paper is “Is it suitable for my business?” Communications Director of Flavita Bureau Stanislav Tikhonov explains in detail which companies and…

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Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

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