opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

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Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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figure confidently

If you blocked the site at work

So a person is arranged that the productivity of his activity is directly related to how often he rests, how much time he devotes to relaxation.

Any office employee during the working day gets tired more morally than physically, because conflict situations, decision making, creative manifestations and even just continuous monotonous work, you see, are unlikely to have a positive impact on labor efficiency. We all like these or those sites where we strive to look at a free time, someone prefers forums, and someone likes to chat in a chat.

All this applies to stress relievers, relaxation, stress relievers, helps to be distracted for a short time, so that Continue reading

Overview of modern antiviruses

Of all the threats to the security of user information, viruses stand apart. These small malicious programs, if not handled carefully, can steal or destroy any data. But it turns out to be the easiest to defend against them. The Internet is teeming with dozens of different antivirus programs that offer us a quick and easy solution to the problem. But how good are these programs? How to make a specific choice?

Laboratory Research – Clean Water Cheating
Very often you can find on the Internet studies of various laboratories or some scientists there, which talk about the advantages of various antiviruses over others. Do not pay attention to this bluff, all antiviruses have disadvantages and advantages, and there is no better. In addition, often these laboratories are subsidiary laboratories that develop certain antivirus programs. You yourself can guess how objective their judgments are. Continue reading

Why CRO is not only about testing forms and buttons

No. 1. CRO is about business
If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO is a customer-oriented approach to everything. It is important to rely not on your subjective opinion, but on what is more convenient and interesting for your visitors. When you fish, you put worms on the hook, not grapes: a fish cannot be caught on grapes. So with the site.

Paul Rook, founder and CEO of PRWD, identifies 4 important areas:
No. 2. You can’t build a house without a foundation
At the start, you should have something to lean on; figuratively – it is necessary to build a foundation and only Continue reading

I read from the phone. How to write text for mobile users?
Mobile content is snack content. Long texts are dead. Now people do not read, they watch pictures and videos. And the farther into the forest, the more clip-like the youth’s…

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How to increase the level of involvement in social networks
Interesting pages in this case are an additional “entry point”. If you are in the top 5, then attract additional traffic and subscribers. And for free. That is why VKontakte…

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how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

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How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

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