Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

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Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

Continue reading →

how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

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happens short

Security in Firefox Browser

When working on the Internet, the highest priority should be to ensure the safety of users. Indeed, in the “global web” there is a huge number of fraudulent sites and simply dishonest personalities. To protect their users, Mozilla developers put a huge amount of effort. They came out and went out well, but they did the most important thing – they gave a start to their users. Simple and intuitive add-ons (plug-in) began to appear quite quickly. It is about such plugins that will be discussed in this article.

Written both by craftsmen and professional programmers, these plugins perform one, but very important function – to warn the user about the danger that awaits him. They work quite simply, in fact in two Continue reading

VPN Basic Concepts and Classification

The term VPN (Eng. “Virtual Private Network”) refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network, usually the Internet.

Although data is transferred to a VPN over networks with a low level of trust, thanks to the use of cryptography, the level of trust in a VPN can be arbitrarily high. Among the cryptography tools used are encryption, means to protect against changes in transmitted messages, public key infrastructure and authentication. Depending on the final destination, the VPN implements three types of connections: network-to-network, node-to-network and node-to-node.

VPN implementation and structure Continue reading

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

5 mistakes that will drown your SMM
Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989.…

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How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

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Instagram Stories for Business analytics
In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any…

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