This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to the advice of seasoned ones. It was believed that there was a standard to be followed.
Everyone wanted to know how best: in numbers, in detail. No one wanted to be wrong. There were also curious researchers who sacrificed their time and performed experiments, the data of which were then tabulated and shared secretly with friends if they thought they had significant results. Or they shared their findings to a wide audience if they wanted fame. Continue reading
Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989. I was in love with content marketing before this term appeared. He believes that content marketing is the sum of all the company’s online activities. Now she has a really useful CopyBlogger blog, where she and other studio employees share non-banal thoughts about promotion.
The material was translated by Marina Norman – copywriter, author and editor.
When I talk about social networks, I sound like a grumbling old woman: “At the time when I started in marketing, we did not have all these Twitter and Facebook. If a person wanted to advertise, he bought a place in the newspaper! And for this newspaper, other people paid money. Real paper money! By the way, did I say that we went to school through the snowdrifts? (even in May). ”
Social networks are a brilliant tool for contacting people. And you can use this tool both for your own good and to your detriment. Continue reading
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:
– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.
– The user also missed 50% of posts from friends, due to a previous reason.
Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.
But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading