VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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problem completely

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Child Safety Online

Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS for themselves and for the child, that children require attention even at the computer and they still cannot and do not want to take care of their own protection. And this task is being placed on our shoulders.

Immediately determine what threats the Internet poses for a child. They can be divided into two categories: threats associated with games and threats associated with paging. With the second, everything is clear, advertisements and pornography, pop-ups and the calculation of children’s naivety. Games carry risks of a different kind – abnormal social adaptation and the study of indecent words, and not only that. Continue reading

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

why cold calls to foreign bases are ineffective

When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time in advertising and was familiar with famous personalities and simply promising young people. In her notebook Nastya wrote down all the phone numbers of many acquaintances.

The girlfriends decided that they had found the treasure. Before a whole group of princes, they were separated by one step – a phone call. They even squealed with anticipation of communication.

And so, they chose a day, everyone gathered in the room, drawn lots, who would call someone and started to study. The purpose was to get to know Continue reading

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Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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We understand current and future trends in the field of content creation.
Personally, I came to the field of copywriting in my student years - I needed extra income and work from home. Then I wrote on the stock exchange, I earned…

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Information on the Internet
In order to write an article or report that as fully as possible about the event or incident, you need to find out all the details, get comments from the…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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