Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

Continue reading →

How and why to build a community around a brand
The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans - communities existed long before marketers and PR specialists adopted this…

Continue reading →

3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

Continue reading →

problem completely

1 2 3 6

Child Safety Online

Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS for themselves and for the child, that children require attention even at the computer and they still cannot and do not want to take care of their own protection. And this task is being placed on our shoulders.

Immediately determine what threats the Internet poses for a child. They can be divided into two categories: threats associated with games and threats associated with paging. With the second, everything is clear, advertisements and pornography, pop-ups and the calculation of children’s naivety. Games carry risks of a different kind – abnormal social adaptation and the study of indecent words, and not only that. Continue reading

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

why cold calls to foreign bases are ineffective

When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time in advertising and was familiar with famous personalities and simply promising young people. In her notebook Nastya wrote down all the phone numbers of many acquaintances.

The girlfriends decided that they had found the treasure. Before a whole group of princes, they were separated by one step – a phone call. They even squealed with anticipation of communication.

And so, they chose a day, everyone gathered in the room, drawn lots, who would call someone and started to study. The purpose was to get to know Continue reading

1 2 3 6
How to create vivid visual content for social media
Images help to increase the visibility of social media content and are a branding tool. Want to create professional-grade visual content for social media? Do you need budget tools for…

...

File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

...

How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

...

7 Tips for Creating GIFs
At InVision, GIF animations are used not only for pampering - they play an important role in terms of marketing and training. Therefore, we even tried to use them on…

...