Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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2 cases when White Paper is actually needed by business
One of the most frequently asked questions regarding White Paper is “Is it suitable for my business?” Communications Director of Flavita Bureau Stanislav Tikhonov explains in detail which companies and…

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simply must

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

why cold calls to foreign bases are ineffective

When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time in advertising and was familiar with famous personalities and simply promising young people. In her notebook Nastya wrote down all the phone numbers of many acquaintances.

The girlfriends decided that they had found the treasure. Before a whole group of princes, they were separated by one step – a phone call. They even squealed with anticipation of communication.

And so, they chose a day, everyone gathered in the room, drawn lots, who would call someone and started to study. The purpose was to get to know Continue reading

how the audience consumes content

This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to the advice of seasoned ones. It was believed that there was a standard to be followed.

Everyone wanted to know how best: in numbers, in detail. No one wanted to be wrong. There were also curious researchers who sacrificed their time and performed experiments, the data of which were then tabulated and shared secretly with friends if they thought they had significant results. Or they shared their findings to a wide audience if they wanted fame. Continue reading

VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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Destination of proxies and NAT
A proxy server is designed to mediate between a workstation and a worldwide network. The proxy computer passes user requests through itself and then returns the results received from Inetrnet.…

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Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

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Internet fraud
A proverb says: "Forewarned - means armed." Not listening to her is stupid. Nowadays, the Internet is playing an increasingly important role in people's lives, and is of undoubted benefit.…

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