What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming the order, you specify such data as contact phone number and address.
It would seem that nothing bad happened, the order was delivered on time and you were satisfied. However, after some time, you begin to receive a lot of advertising letters to your address, strangers call you on your home phone and, calling you by name, offer your services. In addition, you may encounter theft of plastic card data when working with online banking. Continue reading
TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.
Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading