You need a content strategy, not a Facebook strategy
Recently it became known that after six months of testing, Facebook is finally launching Graph Search, a new search engine. So far we are talking only about the USA, but…

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why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

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Why it’s time for copywriters to stop listening to marketers and go to study writing
Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do…

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Success comes

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How to protect your password from hacking

Today, passwords play a significant role in human life. Everywhere on the Internet, on every site, each account must have its own password in order for the user to gain access to its data. Losing or breaking a password can often result in a big problem and headache.

This article will focus on passwords, hacking methods and creating passwords.

How do passwords break?
There are always at least two ways to crack a password. This is a banal selection (which takes a huge amount of resources and time, but with proper luck, or rather, with due naivety of the user, it will not take an hour) and no less banal “attack of pets”. Continue reading

Personal Data Security

What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming the order, you specify such data as contact phone number and address.

It would seem that nothing bad happened, the order was delivered on time and you were satisfied. However, after some time, you begin to receive a lot of advertising letters to your address, strangers call you on your home phone and, calling you by name, offer your services. In addition, you may encounter theft of plastic card data when working with online banking. Continue reading

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

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Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

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Child Safety Online
Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS…

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why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

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Security in Firefox Browser
When working on the Internet, the highest priority should be to ensure the safety of users. Indeed, in the "global web" there is a huge number of fraudulent sites and…

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