how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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5 trends Email-marketing
In anticipation of the year of the fiery monkey, it's time to knock out some results, as well as outline trends. As promised at the end of the last publication,…

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Success comes

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How to protect your password from hacking

Today, passwords play a significant role in human life. Everywhere on the Internet, on every site, each account must have its own password in order for the user to gain access to its data. Losing or breaking a password can often result in a big problem and headache.

This article will focus on passwords, hacking methods and creating passwords.

How do passwords break?
There are always at least two ways to crack a password. This is a banal selection (which takes a huge amount of resources and time, but with proper luck, or rather, with due naivety of the user, it will not take an hour) and no less banal “attack of pets”. Continue reading

Personal Data Security

What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming the order, you specify such data as contact phone number and address.

It would seem that nothing bad happened, the order was delivered on time and you were satisfied. However, after some time, you begin to receive a lot of advertising letters to your address, strangers call you on your home phone and, calling you by name, offer your services. In addition, you may encounter theft of plastic card data when working with online banking. Continue reading

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

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File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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Information on the Internet
In order to write an article or report that as fully as possible about the event or incident, you need to find out all the details, get comments from the…

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Early Testing: Problems and Solutions
Early testing removes the problems of accumulating risks and the consequent waste of time and money on fixing errors. If it comes to developing an online store (or any other…

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