Types of engaging social media content
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to…

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Internet fraud
A proverb says: "Forewarned - means armed." Not listening to her is stupid. Nowadays, the Internet is playing an increasingly important role in people's lives, and is of undoubted benefit.…

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How do companies launch a blog and why
Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do…

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the purchase

How to protect your password from hacking

Today, passwords play a significant role in human life. Everywhere on the Internet, on every site, each account must have its own password in order for the user to gain access to its data. Losing or breaking a password can often result in a big problem and headache.

This article will focus on passwords, hacking methods and creating passwords.

How do passwords break?
There are always at least two ways to crack a password. This is a banal selection (which takes a huge amount of resources and time, but with proper luck, or rather, with due naivety of the user, it will not take an hour) and no less banal “attack of pets”. Continue reading

5 trends Email-marketing

In anticipation of the year of the fiery monkey, it’s time to knock out some results, as well as outline trends. As promised at the end of the last publication, today we’ll talk about trends for 2016, one of the most common marketing tools – email marketing. Despite all the statements about his imminent death at the hands of social networks and instant messengers, he is like Lenin (or like Duncan Mac’Laud) – always alive. Moreover, it is just as effective for the next few years, still definitely remains in effect. But these are pretty obvious things, and now let’s talk about where our “grandfather” of communication with customers is moving, and how can we use it to increase conversions.

For those who like to flip through presentations, the version on Slideshare. For everyone else, an extended version with a relatively large number of beeches 🙂

5 main trends of Email-marketing 2016:

#1. Total mobilization. Continue reading

opportunities for contextual advertising to generate demand

How to sell goods or services that consumers are not yet aware of?
Bringing a new product or service to the market is always accompanied by significant risks, among which there may be losses, discrepancy between actual and planned results. They cannot be avoided, but with the help of a competent strategy and marketing plan, negative consequences can be minimized.

The most important stage is the advertising of a new product, and in the first place – in the online format. But how can advertising forms a demand for a product or service that consumers are not yet aware of? Consider how context is useful in this case.
Problems and tasks when promoting a new product Continue reading

How to write without inspiration and ideas? 6 Tips for Keeping Your Personal or Corporate Blogging
Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at…

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Why CRO is not only about testing forms and buttons
No. 1. CRO is about business If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO…

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I read from the phone. How to write text for mobile users?
Mobile content is snack content. Long texts are dead. Now people do not read, they watch pictures and videos. And the farther into the forest, the more clip-like the youth’s…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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