5 trends Email-marketing
In anticipation of the year of the fiery monkey, it's time to knock out some results, as well as outline trends. As promised at the end of the last publication,…

Continue reading →

Types of engaging social media content
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to…

Continue reading →

How to make TK on content and not screw it up
TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses…

Continue reading →

Triangular palette

File encryption

Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm known to you and your friends and using the algorithm to make gibberish from the text that no one except you and your friends will parse. Simple and pretty angry. To date, the solution remains the most reasonable.

However, many may argue, “then what is the effectiveness and complexity of encryption?” But it is in the selection of the algorithm. At the moment, there are a huge number of encryption systems and ciphers. And each of them is unusually effective and complex to a certain extent. However, they are all classified into two main categories: symmetric and asymmetric ciphers. Further we will focus on them. And already examining an example, we will show what data encryption is.

Symmetric Ciphers Continue reading

What is a firewall and why is it needed?

We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English – fire wall), or as it is also called brandmauer (with German – fire wall) in Russian has two names that display its purpose (inter) firewall. This is a screen that protects the user from influences coming from outside. When connecting to the Internet, having a firewall is not a luxury, and indeed such a risk is hardly justified, it will most likely lead to raking up a bunch of viruses, or even just to reinstall the system. Continue reading

Instagram Stories for Business analytics

In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any stability from the Stories, solutions that would work equally on different platforms. But I definitely learned to study stories in terms of numbers. And now more about analytics.
Why Instagram Stories
It has its own audience, and it is not so important whether you like stories or hate them until they turn blue, they have unique viewers, and since there are viewers, it means that SMM specialists and content managers have work.

Once upon a time I conducted a survey among my acquaintances and friends, and we found out that the audience of Stories, despite love or dislike, is much more than we thought.
Competent work with any audience helps to achieve our marketing goals.

Let me remind you of the main features of Instagram Stories that you need to consider when creating content. Continue reading

E-Wallet Protection
When comparing the degree of protection of client programs of Yandex.Money and Webmoney payment systems, it turned out that the latter offers more reliable means of protecting client data. However,…

...

3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

...

How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

...

We understand current and future trends in the field of content creation.
Personally, I came to the field of copywriting in my student years - I needed extra income and work from home. Then I wrote on the stock exchange, I earned…

...