Personal Data Security
What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming…

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Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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user to another

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How to protect your password from hacking

Today, passwords play a significant role in human life. Everywhere on the Internet, on every site, each account must have its own password in order for the user to gain access to its data. Losing or breaking a password can often result in a big problem and headache.

This article will focus on passwords, hacking methods and creating passwords.

How do passwords break?
There are always at least two ways to crack a password. This is a banal selection (which takes a huge amount of resources and time, but with proper luck, or rather, with due naivety of the user, it will not take an hour) and no less banal “attack of pets”. Continue reading

What is a firewall and why is it needed?

We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English – fire wall), or as it is also called brandmauer (with German – fire wall) in Russian has two names that display its purpose (inter) firewall. This is a screen that protects the user from influences coming from outside. When connecting to the Internet, having a firewall is not a luxury, and indeed such a risk is hardly justified, it will most likely lead to raking up a bunch of viruses, or even just to reinstall the system. Continue reading

Instagram Stories for Business analytics

In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any stability from the Stories, solutions that would work equally on different platforms. But I definitely learned to study stories in terms of numbers. And now more about analytics.
Why Instagram Stories
It has its own audience, and it is not so important whether you like stories or hate them until they turn blue, they have unique viewers, and since there are viewers, it means that SMM specialists and content managers have work.

Once upon a time I conducted a survey among my acquaintances and friends, and we found out that the audience of Stories, despite love or dislike, is much more than we thought.
Competent work with any audience helps to achieve our marketing goals.

Let me remind you of the main features of Instagram Stories that you need to consider when creating content. Continue reading

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Internet fraud
A proverb says: "Forewarned - means armed." Not listening to her is stupid. Nowadays, the Internet is playing an increasingly important role in people's lives, and is of undoubted benefit.…

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Instagram Stories for Business analytics
In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any…

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how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

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7 Tips for Creating GIFs
At InVision, GIF animations are used not only for pampering - they play an important role in terms of marketing and training. Therefore, we even tried to use them on…

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