Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

Continue reading →

File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

Continue reading →

How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

Continue reading →

was Internet

Personal Data Security

What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming the order, you specify such data as contact phone number and address.

It would seem that nothing bad happened, the order was delivered on time and you were satisfied. However, after some time, you begin to receive a lot of advertising letters to your address, strangers call you on your home phone and, calling you by name, offer your services. In addition, you may encounter theft of plastic card data when working with online banking. Continue reading

How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading

Types of engaging social media content

By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to go to the Discussions section for communication (in case of work on VKontakte). In the second case, a topic is set on the wall and a link to the topic is given. The main goal of this type of content is to create a sustainable “living” community around your company. Simply put – parties where everyone knows each other and where they constantly return. First of all, I will list the types of posts that can cause a discussion, but there are still a number of tricks for working in the comments that fuel these discussions. They will be discussed in a separate article. Continue reading

How to create vivid visual content for social media
Images help to increase the visibility of social media content and are a branding tool. Want to create professional-grade visual content for social media? Do you need budget tools for…

...

What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

...

Early Testing: Problems and Solutions
Early testing removes the problems of accumulating risks and the consequent waste of time and money on fixing errors. If it comes to developing an online store (or any other…

...

Internet Handwriting: 7 Tips For Those Who Want To Be “Their Own” Online
On the Internet, you can be anyone and anytime. You can like cats (or even be them), listen to birdsong or look for someone who is wrong. But no matter…

...