Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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How to increase the level of involvement in social networks
Interesting pages in this case are an additional “entry point”. If you are in the top 5, then attract additional traffic and subscribers. And for free. That is why VKontakte…

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Why it’s time for copywriters to stop listening to marketers and go to study writing
Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do…

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was Internet

Personal Data Security

What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming the order, you specify such data as contact phone number and address.

It would seem that nothing bad happened, the order was delivered on time and you were satisfied. However, after some time, you begin to receive a lot of advertising letters to your address, strangers call you on your home phone and, calling you by name, offer your services. In addition, you may encounter theft of plastic card data when working with online banking. Continue reading

How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading

Types of engaging social media content

By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to go to the Discussions section for communication (in case of work on VKontakte). In the second case, a topic is set on the wall and a link to the topic is given. The main goal of this type of content is to create a sustainable “living” community around your company. Simply put – parties where everyone knows each other and where they constantly return. First of all, I will list the types of posts that can cause a discussion, but there are still a number of tricks for working in the comments that fuel these discussions. They will be discussed in a separate article. Continue reading

Information on the Internet
In order to write an article or report that as fully as possible about the event or incident, you need to find out all the details, get comments from the…

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How do companies launch a blog and why
Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do…

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How do companies launch a blog and why
Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do…

...

Why it’s time for copywriters to stop listening to marketers and go to study writing
Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do…

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