What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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5 mistakes that will drown your SMM
Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989.…

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How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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When compiling

How to make TK on content and not screw it up

TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses do not even have an idea about how to correctly fill out an agency brief or draw up a competent ToR. Clients from large businesses usually approach this issue more formally, but not always – more deliberately.

Let’s try to figure out which key points should be highlighted in the terms of reference, so that the output will be such a unit of content that will serve the general goals of marketing, and not only please the customer’s eye and the performer’s pride. Continue reading

I read from the phone. How to write text for mobile users?
Mobile content is snack content. Long texts are dead. Now people do not read, they watch pictures and videos. And the farther into the forest, the more clip-like the youth’s…

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Internet Handwriting: 7 Tips For Those Who Want To Be “Their Own” Online
On the Internet, you can be anyone and anytime. You can like cats (or even be them), listen to birdsong or look for someone who is wrong. But no matter…

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why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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