Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989. I was in love with content marketing before this term appeared. He believes that content marketing is the sum of all the company’s online activities. Now she has a really useful CopyBlogger blog, where she and other studio employees share non-banal thoughts about promotion.
The material was translated by Marina Norman – copywriter, author and editor.
When I talk about social networks, I sound like a grumbling old woman: “At the time when I started in marketing, we did not have all these Twitter and Facebook. If a person wanted to advertise, he bought a place in the newspaper! And for this newspaper, other people paid money. Real paper money! By the way, did I say that we went to school through the snowdrifts? (even in May). ”
Social networks are a brilliant tool for contacting people. And you can use this tool both for your own good and to your detriment. Continue reading
In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any stability from the Stories, solutions that would work equally on different platforms. But I definitely learned to study stories in terms of numbers. And now more about analytics.
Why Instagram Stories
It has its own audience, and it is not so important whether you like stories or hate them until they turn blue, they have unique viewers, and since there are viewers, it means that SMM specialists and content managers have work.
Once upon a time I conducted a survey among my acquaintances and friends, and we found out that the audience of Stories, despite love or dislike, is much more than we thought.
Competent work with any audience helps to achieve our marketing goals.
Let me remind you of the main features of Instagram Stories that you need to consider when creating content. Continue reading
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:
– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.
– The user also missed 50% of posts from friends, due to a previous reason.
Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.
But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading
No. 1. CRO is about business
If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO is a customer-oriented approach to everything. It is important to rely not on your subjective opinion, but on what is more convenient and interesting for your visitors. When you fish, you put worms on the hook, not grapes: a fish cannot be caught on grapes. So with the site.
Paul Rook, founder and CEO of PRWD, identifies 4 important areas:
No. 2. You can’t build a house without a foundation
At the start, you should have something to lean on; figuratively – it is necessary to build a foundation and only Continue reading