Types of engaging social media content
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to…

Continue reading →

Instagram Stories for Business analytics
In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any…

Continue reading →

why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

Continue reading →

15 Web Design Mistakes

There are several lists on the Internet with web design errors. A large part of them is, however, entitled “Most common” or “Major 10” error. Each time, stumbling onto such lists, I thought of myself, “Yes, there should be more than 10 errors …” Therefore, I decided to write all the errors that come across, I wrote down already around 30. After that I still rummaged a bit in the network and my list grew to 43 errors.

1. The user should understand that you are on the site for several seconds: attention to this is the most valuable currency on the Internet. If the visitor can’t figure out what you’ve got on the site and what it is for several seconds, it’ll probably go somewhere else. Your site should be reported, why I should spend it on time, and quickly!

2. Make the content suitable for easy viewing: this is the Internet, but not a book, so forget about the big blocks of text. I’m probably logging into your site at the same time that I’m working on it, so I have to take a look at it very carefully. Do not forget about the lists, headings, headings … Just about everything that helps readers to filter out the name of what they are looking for.

3. Do not use fancy fonts, which are impossible to read: of course, there are some fonts that could attract attention to your website. Are they well readable? If your main goal is to place the message and get the visitors who read it, you must make this process comfortable for them.

4. Do not use tiny fonts: the items from the previous paragraph are also applicable here, you must make sure that the visitors are in the room. My Firefox has a function for enlargement, but if I have to use it on your site, this is likely to be the last time I go.

5. Do not open the new browser windows: I did so on my first website. The logic is simple – if I open the new browser window for external links, the user never pops up my site. But this is a mistake! The best you can do is to control yourself, where he wants to open links. This is the reason why the browser has a large “backward” button. Do not worry, when you send the user to another site, if you want it, it will return (in the meantime, let it go …).

6. DO NOT CHANGE THE SIZES OF THE USER BROWSER: The user MUST BE CONTROLED BY YOUR BROWSER. If you change the size of the browser window, you can create a clutter and a reminder on the other hand, and, even better, wipe it off.

7. Do not require compulsory registration if there is no need for it: when I need to go home, I need to be sure to get some information. Ne menya prinyzhdayte to registratsii and tomy, chtoby ostavlyat svoy e-mail adres and drygyyu Informations, If IT’S ne tolko absolyutno neobhodimo (naprimer, If you predlagaete unto me chto verily nastolko zamanchivoe chto I have to put up with neobhodimostyu registratsii).

8. Never sign up for anything without their agreement: do not automatically subscribe for it when you disconnect it. Sending unsolicited e-mails is not the best way to send others.

9. Do not use flash: do not speak much about increasing the download time of your website, the excessive use of the flash may consume the flash. Use it only for the implementation of some features that do not support the usual statistical pages.

10. Do not play music: in the first years of the development of the Internet, web developers often tried to create a successful integration of music on the web site. Guess why they didn’t come out of anything? In general, do not use music.

11. If you need to play a sound file, make it so that you use it yourself in some situations. It may be that you need to pronounce some kind of speech for your use or in your review there is an audio component. This, of course, is remarkable. But make sure that this is controlled by the user;

12. Do not overload your site with signs: firstly, the signs of the networks and the community make your site look non-professional. Even if you have a different and distinctive mark, check them on the page “about us”.

13. Do not make the entry page: less than the number of steps you need to get access to the content, that is better.

14. Make sure that you have been contacted at the site and that you have contact information: In principle, there is nothing wrong with the contact, but you are okay. You may lose important feedback in such a way.

15. Do not turn off the back button: This is a very important principle of usability. Do not turn off the “back” button by anyone. Opening a new browser window, for example, interrupts the operation of this button.

Early Testing: Problems and Solutions
Early testing removes the problems of accumulating risks and the consequent waste of time and money on fixing errors. If it comes to developing an online store (or any other…


Child Safety Online
Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS…


5 mistakes that will drown your SMM
Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989.…


How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…