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How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not require source links. Unsplash has mostly landscape photography, and Pexels is more focused on business and technology.

With Pixels, you get access to a library of high-resolution images that are good for blog articles, headlines, sliders, or social media posts. You can download and post all photos for free.

Pixels is also a compiling site, that is, it collects images of other free providers, which makes this resource even more convenient.

2. Find the perfect color scheme
Adobe Color CC (formerly Adobe Kuler) is a tool for creating a color scheme from Adobe, which will help you choose the most compatible shades for visual content. He eliminates the need to guess which combination will be the most advantageous.

To create a color scheme, you need to insert the hex code in the field under the color wheel and select the Complementary or Triangular palette. The program will find the most harmonious combinations.

You can upload an image to Adobe Color CC, and the tool will automatically detect dominant colors and select 4 primary colors. This function, for example, will help you choose the color of the font and icons used in the publication.

3. Use icon layouts
With Flaticon, you get free access to 144,130 PNG icons.

Looking for an email icon for advertising on Facebook or Twitter? Choose from 1300 email icons in Flaticon and adapt to your post by changing the size and color.
Create infographics, cartoon ads, or a picture for Twitter? Take advantage of the library of 1800 avatar icons.
The Flaticon tool is especially useful for creating visuals about upcoming webinars, podcasts, and conferences.

4. Determine the optimal contrasting color.
ColorZilla is a Google Chrome plugin that lets you know the hex and RGB code, the official name and gradients of any color in the browser window. The tool automatically copies the hex code of the selected color to the clipboard. Using the Color Picker function, it is easy to select a contrasting color for the call-to-action button.
In combination with the Flaticon tool, the ColorZilla plugin is suitable for creating brand logos: using the plugin, you can define site color codes and use them when editing icons from the Flaticon library.

5. Find the perfect font combination
With Femmebot, you don’t have to be an expert in typography. This tool provides access to 25 of the best font combinations. See how they work with the graphics and images of your post and format as you need.

Femmebot greatly simplifies working with fonts. Having tried several different combinations, you will understand which combination the audience likes the most.

6. Connect all the elements in the visual content tool
Now that you have the necessary tools, you need a platform to create content that looks like it was made by a professional designer.

Let’s see how it can be improved with Canva, Google Drawings and PicMonkey.

Take advantage of Canva
The Canva tool is designed to create social media visual content. With it, you get access to social media image layouts that are easy to edit.

Note: the Canva for Work version ($ 10 / month) allows you to save brand colors, logos, fonts, change sizes for use on different platforms, create branded templates and share all this with the team.

Although the free version is more than enough for a small business and an SMM specialist. Try the free version before buying Canva for Work.

Start from scratch with Google Drawings
Google Drawings are often overlooked. This visual content platform is part of the Google Drive suite. Although mastering this tool is a little more difficult than the rest, it’s worth it. Google Drawings is the best platform for working with visual content if you know how to use it.
With it, you get access to 500+ fonts, layers and formatting options. The Distribute and Align functions allow you to create perfectly symmetrical proportional images.

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