How can a business position a community on social networks?
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an…

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How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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How to get commercial page and domain out of Facebook ban
I am sure many are aware that their business page may be blocked due to some actions that are not very legal with respect to it. However, not everyone knows…

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better perceived

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how the audience consumes content

This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to the advice of seasoned ones. It was believed that there was a standard to be followed.

Everyone wanted to know how best: in numbers, in detail. No one wanted to be wrong. There were also curious researchers who sacrificed their time and performed experiments, the data of which were then tabulated and shared secretly with friends if they thought they had significant results. Or they shared their findings to a wide audience if they wanted fame. Continue reading

5 mistakes that will drown your SMM

Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989. I was in love with content marketing before this term appeared. He believes that content marketing is the sum of all the company’s online activities. Now she has a really useful CopyBlogger blog, where she and other studio employees share non-banal thoughts about promotion.

The material was translated by Marina Norman – copywriter, author and editor.

When I talk about social networks, I sound like a grumbling old woman: “At the time when I started in marketing, we did not have all these Twitter and Facebook. If a person wanted to advertise, he bought a place in the newspaper! And for this newspaper, other people paid money. Real paper money! By the way, did I say that we went to school through the snowdrifts? (even in May). ”

Social networks are a brilliant tool for contacting people. And you can use this tool both for your own good and to your detriment. Continue reading

Instagram Stories for Business analytics

In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any stability from the Stories, solutions that would work equally on different platforms. But I definitely learned to study stories in terms of numbers. And now more about analytics.
Why Instagram Stories
It has its own audience, and it is not so important whether you like stories or hate them until they turn blue, they have unique viewers, and since there are viewers, it means that SMM specialists and content managers have work.

Once upon a time I conducted a survey among my acquaintances and friends, and we found out that the audience of Stories, despite love or dislike, is much more than we thought.
Competent work with any audience helps to achieve our marketing goals.

Let me remind you of the main features of Instagram Stories that you need to consider when creating content. Continue reading

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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How can a business position a community on social networks?
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an…

...

Why it’s time for copywriters to stop listening to marketers and go to study writing
Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do…

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Instagram Stories for Business analytics
In two years, I created and tested dozens, if not more, of various content ideas on Instagram Stories on my projects. I know for sure that one cannot expect any…

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