why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

Continue reading →

Types of engaging social media content
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to…

Continue reading →

Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

Continue reading →

by keywords

Information on the Internet

In order to write an article or report that as fully as possible about the event or incident, you need to find out all the details, get comments from the participants of the event, add information about what happened before. The well-known journalist and, in the recent past, BBC producer Mark Grigoryan tells how to effectively search for information on the Internet.

the Internet

You can search for facts, events, phenomena or information about them in the real world and virtual. The Internet is taking up more and more space in our lives, and the amount of information that can be obtained on the Internet is growing very rapidly.

Usually, every journalist develops the habit of referring to a certain number of sources over time, which, in his opinion, are the most efficient and provide the most complete information.

But we must remember: although the information taken from any source may seem to us completely accurate, in order for us to be professionally journalistic confident in it, it must be confirmed from another source that is not connected with the first. Continue reading

Types of engaging social media content
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to…

...

How do companies launch a blog and why
Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do…

...

How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

...

how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

...