how the audience consumes content
This topic was discussed everywhere: on the Internet, in bars, at meetings. They wrote articles on it and spread rumors. The heated debate did not subside. Most beginners listened to…

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Why CRO is not only about testing forms and buttons
No. 1. CRO is about business If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO…

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3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

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How to sell the context: without a budget, more expensive than the market and on its own terms

How we started: don’t know the rules – play your own way
Before I started doing agent business, I worked in an in-house. I did not like sales managers, I thought that the main thing is more traffic, and at times I suffered from perfectionism – this is typical of many conscientious specialists when they consider other people’s money. As a result, we made a bunch of different interesting automation for internal use, some of it later floated into the public.

Then, when I began to count my money, taking up the agent business, it turned out that infrastructure development pays off for a very long time – and making 10 rubles from one is sometimes easier using the Continue reading

3 of the biggest mistakes in setting up Google AdWords

Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a good flow of targeted traffic.

Very often, clients whose accounts are configured incorrectly come to the audit.

So, as you already understood, we’ll talk about the topic of errors in the settings of accounts and advertising campaigns. The article contains the most common errors and ways to fix them.

Mistake No. 1 “One group – a million keywords”
Probably 95% of the accounts that I had to do audits contained this typical mistake. For example, in the RK Continue reading

How to write without inspiration and ideas? 6 Tips for Keeping Your Personal or Corporate Blogging

Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at such moments you find yourself a bunch of other “very important” tasks, just not to write. What is the result? Readers are slowly forgetting about you, less often go to the site and go to those who publish new materials regularly. Silence is the best way to kill the most popular blog. And it doesn’t matter why you aren’t writing – autumn blues, fatigue, banal laziness – readers need interesting articles.

Seals prepared some tips for those who have a personal or corporate blog and faced a similar problem. We come out of the creative crisis together! Continue reading

why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

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3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

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We understand current and future trends in the field of content creation.
Personally, I came to the field of copywriting in my student years - I needed extra income and work from home. Then I wrote on the stock exchange, I earned…

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opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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