How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

Continue reading →

Information on the Internet
In order to write an article or report that as fully as possible about the event or incident, you need to find out all the details, get comments from the…

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Information on the Internet
In order to write an article or report that as fully as possible about the event or incident, you need to find out all the details, get comments from the…

Continue reading →

content boosts

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How and why to build a community around a brand

The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans – communities existed long before marketers and PR specialists adopted this tool.

It turns out that a close-knit community is perhaps the fastest scalable way to disseminate information about a company. The runner community has done just as much as promoting these products to promote Nike apps and bracelets. And if you are not Nike, and your budget is also not Nike, working with the community may be, if not the only, then the main point of audience growth. Continue reading

Why it’s time for copywriters to stop listening to marketers and go to study writing

Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do not know marketing, and content marketing is a non-existent concept that, having met, came up with guys who do not know marketing. It’s time for these content marketers and copywriters to go to university to learn classical marketing.
Fasten your seat belts: I’m going to tell you how learning marketing is harmful.

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The marketer does not know what the text should be.
In marketing and near-marketing areas they constantly talk about the text. Continue reading

How do companies launch a blog and why

Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do not know where to start. If you already have a blog, read it anyway – there are a couple of insights for you.

You’ll find out if you need to start a blog at all, what to do before launch and how to set up a streaming release of materials with a remote edition. We describe the approach and processes of the agency. In the examples we give our agency experience and customer cases. Let’s start in order.

Why companies start a blog Continue reading

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5 trends Email-marketing
In anticipation of the year of the fiery monkey, it's time to knock out some results, as well as outline trends. As promised at the end of the last publication,…

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opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

...

How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

...

Security in Firefox Browser
When working on the Internet, the highest priority should be to ensure the safety of users. Indeed, in the "global web" there is a huge number of fraudulent sites and…

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