7 Tips for Creating GIFs
At InVision, GIF animations are used not only for pampering - they play an important role in terms of marketing and training. Therefore, we even tried to use them on…

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15 Web Design Mistakes
There are several lists on the Internet with web design errors. A large part of them is, however, entitled “Most common” or “Major 10” error. Each time, stumbling onto such…

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Why it’s time for copywriters to stop listening to marketers and go to study writing
Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do…

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convenient tool

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You need a content strategy, not a Facebook strategy

Recently it became known that after six months of testing, Facebook is finally launching Graph Search, a new search engine. So far we are talking only about the USA, but we do not stand aside and present to your attention a translation of the article into the topic.

Please love and read: Shel Holtz, Director of Holtz Communication + Technology, talks about platforms, tactics and promotion strategies.

Over the past years, marketers have spent a lot of time, energy, and money developing separate strategies for Facebook. It is not surprising that they were upset by switching the social network to the new Graph Search. Continue reading

5 trends Email-marketing

In anticipation of the year of the fiery monkey, it’s time to knock out some results, as well as outline trends. As promised at the end of the last publication, today we’ll talk about trends for 2016, one of the most common marketing tools – email marketing. Despite all the statements about his imminent death at the hands of social networks and instant messengers, he is like Lenin (or like Duncan Mac’Laud) – always alive. Moreover, it is just as effective for the next few years, still definitely remains in effect. But these are pretty obvious things, and now let’s talk about where our “grandfather” of communication with customers is moving, and how can we use it to increase conversions.

For those who like to flip through presentations, the version on Slideshare. For everyone else, an extended version with a relatively large number of beeches 🙂

5 main trends of Email-marketing 2016:

#1. Total mobilization. Continue reading

How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading

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opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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7 Tips for Creating GIFs
At InVision, GIF animations are used not only for pampering - they play an important role in terms of marketing and training. Therefore, we even tried to use them on…

...

How to protect your password from hacking
Today, passwords play a significant role in human life. Everywhere on the Internet, on every site, each account must have its own password in order for the user to gain…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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