How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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Personal Data Security
What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming…

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You need a content strategy, not a Facebook strategy

Recently it became known that after six months of testing, Facebook is finally launching Graph Search, a new search engine. So far we are talking only about the USA, but we do not stand aside and present to your attention a translation of the article into the topic.

Please love and read: Shel Holtz, Director of Holtz Communication + Technology, talks about platforms, tactics and promotion strategies.

Over the past years, marketers have spent a lot of time, energy, and money developing separate strategies for Facebook. It is not surprising that they were upset by switching the social network to the new Graph Search. Continue reading

5 trends Email-marketing

In anticipation of the year of the fiery monkey, it’s time to knock out some results, as well as outline trends. As promised at the end of the last publication, today we’ll talk about trends for 2016, one of the most common marketing tools – email marketing. Despite all the statements about his imminent death at the hands of social networks and instant messengers, he is like Lenin (or like Duncan Mac’Laud) – always alive. Moreover, it is just as effective for the next few years, still definitely remains in effect. But these are pretty obvious things, and now let’s talk about where our “grandfather” of communication with customers is moving, and how can we use it to increase conversions.

For those who like to flip through presentations, the version on Slideshare. For everyone else, an extended version with a relatively large number of beeches 🙂

5 main trends of Email-marketing 2016:

#1. Total mobilization. Continue reading

How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading

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Why CRO is not only about testing forms and buttons
No. 1. CRO is about business If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO…

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Early Testing: Problems and Solutions
Early testing removes the problems of accumulating risks and the consequent waste of time and money on fixing errors. If it comes to developing an online store (or any other…

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You need a content strategy, not a Facebook strategy
Recently it became known that after six months of testing, Facebook is finally launching Graph Search, a new search engine. So far we are talking only about the USA, but…

...

Quality Content Doesn't Mean Long Content
Quality Content Doesn't Mean Long Content Guided by practical cases and research results, optimizers began to lean towards Longrid as the main format for presenting information. However, Longrid does not…

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