5 mistakes that will drown your SMM
Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989.…

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What is a firewall and why is it needed?
We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English - fire wall), or…

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Overview of modern antiviruses
Of all the threats to the security of user information, viruses stand apart. These small malicious programs, if not handled carefully, can steal or destroy any data. But it turns…

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disconnect from

Destination of proxies and NAT

A proxy server is designed to mediate between a workstation and a worldwide network.

The proxy computer passes user requests through itself and then returns the results received from Inetrnet. This is a kind of “trustee”, contributing to the simultaneous access of all machines on the local network to the Internet. At the same time, the administrator setting up the grid is relieved of the need to assign a separate IP address to each individual point, build a complex routing scheme, and contact the provider for an additional (usually paid) service. Continue reading

How Instagram Algorithm Actually Works

The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:

– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.

– The user also missed 50% of posts from friends, due to a previous reason.

Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.

But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading

Video content: how to produce and when it is time to refuse

Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion people will be consumers of video content. However, most of the works do not specify what kind of video in question. Online cinemas is one story, ugc video about cats is another, training videos are third.
Should the editors spend money on producing their own video? Stories when a video shoots and “explodes the Internet” provoke online media to produce their own video. But the truth is that not all video content is equally promising.
We tell about the experience of “Lady Mail.Ru”: what it is like to create our own videos, what difficulties Continue reading

Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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Dashboard for SEO Specialist
Each specialist in website promotion works with a set of tools, services and reports that are used daily. Viewing data is time-consuming, therefore it is useful to have a summary…

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How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

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