Internet Handwriting: 7 Tips For Those Who Want To Be “Their Own” Online
On the Internet, you can be anyone and anytime. You can like cats (or even be them), listen to birdsong or look for someone who is wrong. But no matter…

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Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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Internet fraud
A proverb says: "Forewarned - means armed." Not listening to her is stupid. Nowadays, the Internet is playing an increasingly important role in people's lives, and is of undoubted benefit.…

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Destination of proxies and NAT

A proxy server is designed to mediate between a workstation and a worldwide network.

The proxy computer passes user requests through itself and then returns the results received from Inetrnet. This is a kind of “trustee”, contributing to the simultaneous access of all machines on the local network to the Internet. At the same time, the administrator setting up the grid is relieved of the need to assign a separate IP address to each individual point, build a complex routing scheme, and contact the provider for an additional (usually paid) service. Continue reading

How Instagram Algorithm Actually Works

The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:

– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.

– The user also missed 50% of posts from friends, due to a previous reason.

Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.

But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading

Video content: how to produce and when it is time to refuse

Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion people will be consumers of video content. However, most of the works do not specify what kind of video in question. Online cinemas is one story, ugc video about cats is another, training videos are third.
Should the editors spend money on producing their own video? Stories when a video shoots and “explodes the Internet” provoke online media to produce their own video. But the truth is that not all video content is equally promising.
We tell about the experience of “Lady Mail.Ru”: what it is like to create our own videos, what difficulties Continue reading

Why CRO is not only about testing forms and buttons
No. 1. CRO is about business If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO…

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What is a firewall and why is it needed?
We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English - fire wall), or…

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How to make TK on content and not screw it up
TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses…

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How can a business position a community on social networks?
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an…

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