What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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heatmap changed

If you blocked the site at work

So a person is arranged that the productivity of his activity is directly related to how often he rests, how much time he devotes to relaxation.

Any office employee during the working day gets tired more morally than physically, because conflict situations, decision making, creative manifestations and even just continuous monotonous work, you see, are unlikely to have a positive impact on labor efficiency. We all like these or those sites where we strive to look at a free time, someone prefers forums, and someone likes to chat in a chat.

All this applies to stress relievers, relaxation, stress relievers, helps to be distracted for a short time, so that Continue reading

File encryption

Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm known to you and your friends and using the algorithm to make gibberish from the text that no one except you and your friends will parse. Simple and pretty angry. To date, the solution remains the most reasonable.

However, many may argue, “then what is the effectiveness and complexity of encryption?” But it is in the selection of the algorithm. At the moment, there are a huge number of encryption systems and ciphers. And each of them is unusually effective and complex to a certain extent. However, they are all classified into two main categories: symmetric and asymmetric ciphers. Further we will focus on them. And already examining an example, we will show what data encryption is.

Symmetric Ciphers Continue reading

How Instagram Algorithm Actually Works

The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts:

– 70% of the content from the profiles that the user subscribed to, he simply skipped due to the fact that there were too many posts.

– The user also missed 50% of posts from friends, due to a previous reason.

Therefore, an algorithm appeared that began to decide for us what is interesting, what is relevant and what should be in our feeds. I’m really happy.

But thanks to the implementation of the algorithm, users now see 90% of posts from his friends and Continue reading

Quality Content Doesn't Mean Long Content
Quality Content Doesn't Mean Long Content Guided by practical cases and research results, optimizers began to lean towards Longrid as the main format for presenting information. However, Longrid does not…

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I read from the phone. How to write text for mobile users?
Mobile content is snack content. Long texts are dead. Now people do not read, they watch pictures and videos. And the farther into the forest, the more clip-like the youth’s…

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Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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7 Tips for Creating GIFs
At InVision, GIF animations are used not only for pampering - they play an important role in terms of marketing and training. Therefore, we even tried to use them on…

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