7 Tips for Creating GIFs
At InVision, GIF animations are used not only for pampering - they play an important role in terms of marketing and training. Therefore, we even tried to use them on…

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Internet fraud
A proverb says: "Forewarned - means armed." Not listening to her is stupid. Nowadays, the Internet is playing an increasingly important role in people's lives, and is of undoubted benefit.…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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marketer knows

Overview of modern antiviruses

Of all the threats to the security of user information, viruses stand apart. These small malicious programs, if not handled carefully, can steal or destroy any data. But it turns out to be the easiest to defend against them. The Internet is teeming with dozens of different antivirus programs that offer us a quick and easy solution to the problem. But how good are these programs? How to make a specific choice?

Laboratory Research – Clean Water Cheating
Very often you can find on the Internet studies of various laboratories or some scientists there, which talk about the advantages of various antiviruses over others. Do not pay attention to this bluff, all antiviruses have disadvantages and advantages, and there is no better. In addition, often these laboratories are subsidiary laboratories that develop certain antivirus programs. You yourself can guess how objective their judgments are. Continue reading

What is a firewall and why is it needed?

We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English – fire wall), or as it is also called brandmauer (with German – fire wall) in Russian has two names that display its purpose (inter) firewall. This is a screen that protects the user from influences coming from outside. When connecting to the Internet, having a firewall is not a luxury, and indeed such a risk is hardly justified, it will most likely lead to raking up a bunch of viruses, or even just to reinstall the system. Continue reading

VPN Basic Concepts and Classification

The term VPN (Eng. “Virtual Private Network”) refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network, usually the Internet.

Although data is transferred to a VPN over networks with a low level of trust, thanks to the use of cryptography, the level of trust in a VPN can be arbitrarily high. Among the cryptography tools used are encryption, means to protect against changes in transmitted messages, public key infrastructure and authentication. Depending on the final destination, the VPN implements three types of connections: network-to-network, node-to-network and node-to-node.

VPN implementation and structure Continue reading

opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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How can a business position a community on social networks?
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an…

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5 mistakes that will drown your SMM
Sonia Simone is a content marketer, co-founder of Rainmaker Digital, a digital marketing studio. Sonya started as a “traditional” marketer, developed courses for small businesses, and tested online since 1989.…

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