15 Web Design Mistakes
There are several lists on the Internet with web design errors. A large part of them is, however, entitled “Most common” or “Major 10” error. Each time, stumbling onto such…

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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marketer knows

How to bring a new product to the market: contextual advertising opportunities for generating demand

How to sell goods or services that consumers are not yet aware of?
Bringing a new product or service to the market is always accompanied by significant risks, among which there may be losses, discrepancy between actual and planned results. They cannot be avoided, but with the help of a competent strategy and marketing plan, negative consequences can be minimized.

The most important stage is the advertising of a new product, and in the first place – in the online format. But how can advertising forms a demand for a product or service that consumers are not yet aware of? Consider how context is useful in this case. Continue reading

Why it’s time for copywriters to stop listening to marketers and go to study writing

Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do not know marketing, and content marketing is a non-existent concept that, having met, came up with guys who do not know marketing. It’s time for these content marketers and copywriters to go to university to learn classical marketing.
Fasten your seat belts: I’m going to tell you how learning marketing is harmful.

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The marketer does not know what the text should be.
In marketing and near-marketing areas they constantly talk about the text. Continue reading

How do companies launch a blog and why
Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do…

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Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

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Video content: how to produce and when it is time to refuse
Over the past few years, research has regularly been published on what the future of video content is. For example, the American company Orchestrate predicts that in 2016, 1.5 billion…

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Security in Firefox Browser
When working on the Internet, the highest priority should be to ensure the safety of users. Indeed, in the "global web" there is a huge number of fraudulent sites and…

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