Overview of modern antiviruses
Of all the threats to the security of user information, viruses stand apart. These small malicious programs, if not handled carefully, can steal or destroy any data. But it turns…

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What is a firewall and why is it needed?
We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English - fire wall), or…

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Early Testing: Problems and Solutions
Early testing removes the problems of accumulating risks and the consequent waste of time and money on fixing errors. If it comes to developing an online store (or any other…

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3 of the biggest mistakes in setting up Google AdWords

Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a good flow of targeted traffic.

Very often, clients whose accounts are configured incorrectly come to the audit.

So, as you already understood, we’ll talk about the topic of errors in the settings of accounts and advertising campaigns. The article contains the most common errors and ways to fix them.

Mistake No. 1 “One group – a million keywords”
Probably 95% of the accounts that I had to do audits contained this typical mistake. For example, in the RK Continue reading

We understand current and future trends in the field of content creation.

Personally, I came to the field of copywriting in my student years – I needed extra income and work from home. Then I wrote on the stock exchange, I earned a little, but as a side job it was quite suitable. The texts were simple: product descriptions, on category pages, informational for links – they did not need in-depth knowledge and life experience. I am sure that many authors began in about the same way. However, everything has changed since then. Search algorithms have become tougher, readers (i.e. potential customers, target audience) have become more picky, and copywriting has ceased to be an easy way to earn money for students and mothers on maternity leave. Continue reading

Why it’s time for copywriters to stop listening to marketers and go to study writing

Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do not know marketing, and content marketing is a non-existent concept that, having met, came up with guys who do not know marketing. It’s time for these content marketers and copywriters to go to university to learn classical marketing.
Fasten your seat belts: I’m going to tell you how learning marketing is harmful.

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The marketer does not know what the text should be.
In marketing and near-marketing areas they constantly talk about the text. Continue reading

Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

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Personal Data Security
What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming…

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How to write without inspiration and ideas? 6 Tips for Keeping Your Personal or Corporate Blogging
Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at…

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