Why CRO is not only about testing forms and buttons
No. 1. CRO is about business If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO…

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How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

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How to make TK on content and not screw it up
TK is always a sore subject, no matter what area we talk about. Based on my personal experience, I can note that 90% of clients from small and medium-sized businesses…

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optimizers began

3 of the biggest mistakes in setting up Google AdWords

Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a good flow of targeted traffic.

Very often, clients whose accounts are configured incorrectly come to the audit.

So, as you already understood, we’ll talk about the topic of errors in the settings of accounts and advertising campaigns. The article contains the most common errors and ways to fix them.

Mistake No. 1 “One group – a million keywords”
Probably 95% of the accounts that I had to do audits contained this typical mistake. For example, in the RK Continue reading

We understand current and future trends in the field of content creation.

Personally, I came to the field of copywriting in my student years – I needed extra income and work from home. Then I wrote on the stock exchange, I earned a little, but as a side job it was quite suitable. The texts were simple: product descriptions, on category pages, informational for links – they did not need in-depth knowledge and life experience. I am sure that many authors began in about the same way. However, everything has changed since then. Search algorithms have become tougher, readers (i.e. potential customers, target audience) have become more picky, and copywriting has ceased to be an easy way to earn money for students and mothers on maternity leave. Continue reading

How and why to build a community around a brand

The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans – communities existed long before marketers and PR specialists adopted this tool.

It turns out that a close-knit community is perhaps the fastest scalable way to disseminate information about a company. The runner community has done just as much as promoting these products to promote Nike apps and bracelets. And if you are not Nike, and your budget is also not Nike, working with the community may be, if not the only, then the main point of audience growth. Continue reading

How can a business position a community on social networks?
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an…

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Overview of modern antiviruses
Of all the threats to the security of user information, viruses stand apart. These small malicious programs, if not handled carefully, can steal or destroy any data. But it turns…

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Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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Why it’s time for copywriters to stop listening to marketers and go to study writing
Recently on Facebook, I came across a comment by a guy. Its meaning is as follows: copywriters are stupid and do not know marketing, content marketers are stupid and do…

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