How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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15 Web Design Mistakes
There are several lists on the Internet with web design errors. A large part of them is, however, entitled “Most common” or “Major 10” error. Each time, stumbling onto such…

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If you blocked the site at work
So a person is arranged that the productivity of his activity is directly related to how often he rests, how much time he devotes to relaxation. Any office employee during…

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optimizers began

3 of the biggest mistakes in setting up Google AdWords

Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a good flow of targeted traffic.

Very often, clients whose accounts are configured incorrectly come to the audit.

So, as you already understood, we’ll talk about the topic of errors in the settings of accounts and advertising campaigns. The article contains the most common errors and ways to fix them.

Mistake No. 1 “One group – a million keywords”
Probably 95% of the accounts that I had to do audits contained this typical mistake. For example, in the RK Continue reading

We understand current and future trends in the field of content creation.

Personally, I came to the field of copywriting in my student years – I needed extra income and work from home. Then I wrote on the stock exchange, I earned a little, but as a side job it was quite suitable. The texts were simple: product descriptions, on category pages, informational for links – they did not need in-depth knowledge and life experience. I am sure that many authors began in about the same way. However, everything has changed since then. Search algorithms have become tougher, readers (i.e. potential customers, target audience) have become more picky, and copywriting has ceased to be an easy way to earn money for students and mothers on maternity leave. Continue reading

How and why to build a community around a brand

The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans – communities existed long before marketers and PR specialists adopted this tool.

It turns out that a close-knit community is perhaps the fastest scalable way to disseminate information about a company. The runner community has done just as much as promoting these products to promote Nike apps and bracelets. And if you are not Nike, and your budget is also not Nike, working with the community may be, if not the only, then the main point of audience growth. Continue reading

Internet fraud
A proverb says: "Forewarned - means armed." Not listening to her is stupid. Nowadays, the Internet is playing an increasingly important role in people's lives, and is of undoubted benefit.…

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How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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Child Safety Online
Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS…

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How to create your own website
In this article, we will try to give a reply to the basic question, which is the beginning of the webmaster, and the other one is how to make my…

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