Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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How and why to build a community around a brand
The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans - communities existed long before marketers and PR specialists adopted this…

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Destination of proxies and NAT
A proxy server is designed to mediate between a workstation and a worldwide network. The proxy computer passes user requests through itself and then returns the results received from Inetrnet.…

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How to write without inspiration and ideas? 6 Tips for Keeping Your Personal or Corporate Blogging

Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at such moments you find yourself a bunch of other “very important” tasks, just not to write. What is the result? Readers are slowly forgetting about you, less often go to the site and go to those who publish new materials regularly. Silence is the best way to kill the most popular blog. And it doesn’t matter why you aren’t writing – autumn blues, fatigue, banal laziness – readers need interesting articles.

Seals prepared some tips for those who have a personal or corporate blog and faced a similar problem. We come out of the creative crisis together! Continue reading

We understand current and future trends in the field of content creation.

Personally, I came to the field of copywriting in my student years – I needed extra income and work from home. Then I wrote on the stock exchange, I earned a little, but as a side job it was quite suitable. The texts were simple: product descriptions, on category pages, informational for links – they did not need in-depth knowledge and life experience. I am sure that many authors began in about the same way. However, everything has changed since then. Search algorithms have become tougher, readers (i.e. potential customers, target audience) have become more picky, and copywriting has ceased to be an easy way to earn money for students and mothers on maternity leave. Continue reading

How and why to build a community around a brand

The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans – communities existed long before marketers and PR specialists adopted this tool.

It turns out that a close-knit community is perhaps the fastest scalable way to disseminate information about a company. The runner community has done just as much as promoting these products to promote Nike apps and bracelets. And if you are not Nike, and your budget is also not Nike, working with the community may be, if not the only, then the main point of audience growth. Continue reading

How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

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Content marketing is dead. Meet: performance marketing performance
In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the…

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why cold calls to foreign bases are ineffective
When I was at university, my girlfriends pulled a queen of course notebook. Her name was Nastya. She was not only famous in the group, but also worked part time…

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Dashboard for SEO Specialist
Each specialist in website promotion works with a set of tools, services and reports that are used daily. Viewing data is time-consuming, therefore it is useful to have a summary…

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