Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at such moments you find yourself a bunch of other “very important” tasks, just not to write. What is the result? Readers are slowly forgetting about you, less often go to the site and go to those who publish new materials regularly. Silence is the best way to kill the most popular blog. And it doesn’t matter why you aren’t writing – autumn blues, fatigue, banal laziness – readers need interesting articles.
Seals prepared some tips for those who have a personal or corporate blog and faced a similar problem. We come out of the creative crisis together! Continue reading
The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans – communities existed long before marketers and PR specialists adopted this tool.
It turns out that a close-knit community is perhaps the fastest scalable way to disseminate information about a company. The runner community has done just as much as promoting these products to promote Nike apps and bracelets. And if you are not Nike, and your budget is also not Nike, working with the community may be, if not the only, then the main point of audience growth. Continue reading
In anticipation of the year of the fiery monkey, it’s time to knock out some results, as well as outline trends. As promised at the end of the last publication, today we’ll talk about trends for 2016, one of the most common marketing tools – email marketing. Despite all the statements about his imminent death at the hands of social networks and instant messengers, he is like Lenin (or like Duncan Mac’Laud) – always alive. Moreover, it is just as effective for the next few years, still definitely remains in effect. But these are pretty obvious things, and now let’s talk about where our “grandfather” of communication with customers is moving, and how can we use it to increase conversions.
For those who like to flip through presentations, the version on Slideshare. For everyone else, an extended version with a relatively large number of beeches 🙂
5 main trends of Email-marketing 2016:
#1. Total mobilization. Continue reading