Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at such moments you find yourself a bunch of other “very important” tasks, just not to write. What is the result? Readers are slowly forgetting about you, less often go to the site and go to those who publish new materials regularly. Silence is the best way to kill the most popular blog. And it doesn’t matter why you aren’t writing – autumn blues, fatigue, banal laziness – readers need interesting articles.
Seals prepared some tips for those who have a personal or corporate blog and faced a similar problem. We come out of the creative crisis together! Continue reading
One of the most frequently asked questions regarding White Paper is “Is it suitable for my business?” Communications Director of Flavita Bureau Stanislav Tikhonov explains in detail which companies and in what cases can not do without them.
Since White Paper (WP) is an educational and inbound marketing tool, its main goal is to overcome the perception barriers that customers have. The goal is to increase the chances of a deal and build a good relationship.
We single out several cases when the target audience is guaranteed to have problems understanding and evaluating the product. In them, White Paper can be a breakthrough solution and serve as a powerful impetus to business growth. Continue reading
Quality Content Doesn’t Mean Long Content
Guided by practical cases and research results, optimizers began to lean towards Longrid as the main format for presenting information. However, Longrid does not work for every product and not on every site. In order to determine on which pages of the site it is worth publishing long texts, you should start with setting goals and priorities.
The right content for Rand Fishkin:
serves users by answering their questions
provides an excellent user experience on any device (desktop, mobile phone screen, tablet) Continue reading