Text for a mobile user: 5 postulates
1. Screen view Once, someone came up with a heatmap (or click map), and the world found out that users were viewing a page, starting from the top left corner.…

Continue reading →

5 trends Email-marketing
In anticipation of the year of the fiery monkey, it's time to knock out some results, as well as outline trends. As promised at the end of the last publication,…

Continue reading →

2 cases when White Paper is actually needed by business
One of the most frequently asked questions regarding White Paper is “Is it suitable for my business?” Communications Director of Flavita Bureau Stanislav Tikhonov explains in detail which companies and…

Continue reading →

special services

How to write without inspiration and ideas? 6 Tips for Keeping Your Personal or Corporate Blogging

Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at such moments you find yourself a bunch of other “very important” tasks, just not to write. What is the result? Readers are slowly forgetting about you, less often go to the site and go to those who publish new materials regularly. Silence is the best way to kill the most popular blog. And it doesn’t matter why you aren’t writing – autumn blues, fatigue, banal laziness – readers need interesting articles.

Seals prepared some tips for those who have a personal or corporate blog and faced a similar problem. We come out of the creative crisis together! Continue reading

2 cases when White Paper is actually needed by business

One of the most frequently asked questions regarding White Paper is “Is it suitable for my business?” Communications Director of Flavita Bureau Stanislav Tikhonov explains in detail which companies and in what cases can not do without them.

Since White Paper (WP) is an educational and inbound marketing tool, its main goal is to overcome the perception barriers that customers have. The goal is to increase the chances of a deal and build a good relationship.

We single out several cases when the target audience is guaranteed to have problems understanding and evaluating the product. In them, White Paper can be a breakthrough solution and serve as a powerful impetus to business growth. Continue reading

Quality Content Doesn’t Mean Long Content

Quality Content Doesn’t Mean Long Content
Guided by practical cases and research results, optimizers began to lean towards Longrid as the main format for presenting information. However, Longrid does not work for every product and not on every site. In order to determine on which pages of the site it is worth publishing long texts, you should start with setting goals and priorities.

The right content for Rand Fishkin:

serves users by answering their questions
provides an excellent user experience on any device (desktop, mobile phone screen, tablet) Continue reading

I read from the phone. How to write text for mobile users?
Mobile content is snack content. Long texts are dead. Now people do not read, they watch pictures and videos. And the farther into the forest, the more clip-like the youth’s…

...

5 trends Email-marketing
In anticipation of the year of the fiery monkey, it's time to knock out some results, as well as outline trends. As promised at the end of the last publication,…

...

3 of the biggest mistakes in setting up Google AdWords
Setting up effective contextual advertising is a very time-consuming process, and if you delve into its subtleties, you can get a good result at the output, which will entail a…

...

How to sell the context: without a budget, more expensive than the market and on its own terms
How we started: don't know the rules - play your own way Before I started doing agent business, I worked in an in-house. I did not like sales managers, I…

...