How to bring a new product to the market: contextual advertising opportunities for generating demand
How to sell goods or services that consumers are not yet aware of?
Bringing a new product or service to the market is always accompanied by significant risks, among which there may be losses, discrepancy between actual and planned results. They cannot be avoided, but with the help of a competent strategy and marketing plan, negative consequences can be minimized.
The most important stage is the advertising of a new product, and in the first place – in the online format. But how can advertising forms a demand for a product or service that consumers are not yet aware of? Consider how context is useful in this case. Continue reading