In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the brand clearly understands that for each invested ruble it has a very specific sales funnel.
But can content marketing be an anti-crisis strategy for a brand and, most importantly, how to make it transparent in terms of results? This was told today by the managing partner of WelkerMedia in Russia, previously the commercial director of YouScan, Maria Izmailova.
Why content marketing will play a key role in a crisis Continue reading
Recently it became known that after six months of testing, Facebook is finally launching Graph Search, a new search engine. So far we are talking only about the USA, but we do not stand aside and present to your attention a translation of the article into the topic.
Please love and read: Shel Holtz, Director of Holtz Communication + Technology, talks about platforms, tactics and promotion strategies.
Over the past years, marketers have spent a lot of time, energy, and money developing separate strategies for Facebook. It is not surprising that they were upset by switching the social network to the new Graph Search. Continue reading