In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the brand clearly understands that for each invested ruble it has a very specific sales funnel.
But can content marketing be an anti-crisis strategy for a brand and, most importantly, how to make it transparent in terms of results? This was told today by the managing partner of WelkerMedia in Russia, previously the commercial director of YouScan, Maria Izmailova.
Why content marketing will play a key role in a crisis Continue reading
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an “Internet bedding store” or “Family lawyer” or “Promsvyazbank”. That is, the person who comes to you immediately understands that he was in the commercial community. In fact, in this case, your group is a kind of analogue of the site with the appropriate attributes: the brand is reflected in the name and on the avatar, contacts for communication are indicated everywhere, there are prices for your services in discussions, your products are posted in photo albums, etc. Continue reading
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the material longer and better understands the meaning of the article.
A picture is generally better perceived than text. It is instantly read and evokes emotions. Therefore, the general rule: do not describe in words what can be demonstrated in a photo or video.
Let’s see what applications and services will help to avoid unnecessary words – and what effect can be achieved from simple pictures using these tools.
Want to tell more about what is shown in the photo? ThingLink makes a static picture interactive. Tags Continue reading