How Instagram Algorithm Actually Works
The happy times of the chronological tape, which everyone loved so much, Instagram representatives sent to the past because of two simple facts: - 70% of the content from the…

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How to increase the level of involvement in social networks
Interesting pages in this case are an additional “entry point”. If you are in the top 5, then attract additional traffic and subscribers. And for free. That is why VKontakte…

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How can a business position a community on social networks?
Brand positioning is currently chosen by most business owners who want to promote VKontakte. Its essence is that when you start a group, you openly say that you are an…

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the resource

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How do companies launch a blog and why

Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do not know where to start. If you already have a blog, read it anyway – there are a couple of insights for you.

You’ll find out if you need to start a blog at all, what to do before launch and how to set up a streaming release of materials with a remote edition. We describe the approach and processes of the agency. In the examples we give our agency experience and customer cases. Let’s start in order.

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How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading

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How to make materials visual
Visualization extends narrative and increases reader engagement. When the text is supplemented by a photograph, infographic or gif, the reader does not have time to get bored, hangs on the…

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Types of engaging social media content
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to…

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opportunities for contextual advertising to generate demand
How to sell goods or services that consumers are not yet aware of? Bringing a new product or service to the market is always accompanied by significant risks, among which…

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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