In times of crisis and the rapid tightening of budget nuts in Digital, most of the money is allocated towards understandable and predictable tools, such as marketing performance, when the brand clearly understands that for each invested ruble it has a very specific sales funnel.
But can content marketing be an anti-crisis strategy for a brand and, most importantly, how to make it transparent in terms of results? This was told today by the managing partner of WelkerMedia in Russia, previously the commercial director of YouScan, Maria Izmailova.
Why content marketing will play a key role in a crisis Continue reading
Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do not know where to start. If you already have a blog, read it anyway – there are a couple of insights for you.
You’ll find out if you need to start a blog at all, what to do before launch and how to set up a streaming release of materials with a remote edition. We describe the approach and processes of the agency. In the examples we give our agency experience and customer cases. Let’s start in order.
Why companies start a blog Continue reading
Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?
In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.
1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading