How and why to build a community around a brand
The community is a well-forgotten old story about bringing people together with similar values. Closed clubs, subcultural groups, fans - communities existed long before marketers and PR specialists adopted this…

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5 trends Email-marketing
In anticipation of the year of the fiery monkey, it's time to knock out some results, as well as outline trends. As promised at the end of the last publication,…

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File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

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the visibility

How do companies launch a blog and why

Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do not know where to start. If you already have a blog, read it anyway – there are a couple of insights for you.

You’ll find out if you need to start a blog at all, what to do before launch and how to set up a streaming release of materials with a remote edition. We describe the approach and processes of the agency. In the examples we give our agency experience and customer cases. Let’s start in order.

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How to create vivid visual content for social media

Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?

In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.

1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading

Why CRO is not only about testing forms and buttons
No. 1. CRO is about business If you look at the situation more than just checking the analytical reports and changing a couple of elements on the site, then CRO…

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How to write without inspiration and ideas? 6 Tips for Keeping Your Personal or Corporate Blogging
Have you ever done this when you need to publish something fresh, but you don’t have any ideas for articles or the desire to knock on your keyboard? Usually at…

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VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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What to write on the company’s blog: a detailed guide to 15 types of posts
What content boosts sales, how to make it, and what pitfalls. Amazon, NBC, GM, HP, founder of the marketing start-up, and Neil Patel, founder of KISSmetrics, give tips on how…

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