Today we’ll talk about the corporate blog and its role in the brand promotion strategy. This article we want to help companies that plan to develop content marketing, but do not know where to start. If you already have a blog, read it anyway – there are a couple of insights for you.
You’ll find out if you need to start a blog at all, what to do before launch and how to set up a streaming release of materials with a remote edition. We describe the approach and processes of the agency. In the examples we give our agency experience and customer cases. Let’s start in order.
Why companies start a blog Continue reading
Images help to increase the visibility of social media content and are a branding tool.
Want to create professional-grade visual content for social media? Do you need budget tools for working with images?
In this article you will find 9 free tools with which you can create vivid visual content for social media profiles.
1. Start with high quality images
The number of free photo resources is huge. Pexels and Unsplash offer thousands of images that do not Continue reading
By engaging (communicative) content, I mean content that encourages users to communicate. These can be posts that enhance communication on the group’s wall (in the comments) or suggest subscribers to go to the Discussions section for communication (in case of work on VKontakte). In the second case, a topic is set on the wall and a link to the topic is given. The main goal of this type of content is to create a sustainable “living” community around your company. Simply put – parties where everyone knows each other and where they constantly return. First of all, I will list the types of posts that can cause a discussion, but there are still a number of tricks for working in the comments that fuel these discussions. They will be discussed in a separate article. Continue reading