How to sell goods or services that consumers are not yet aware of?
Bringing a new product or service to the market is always accompanied by significant risks, among which there may be losses, discrepancy between actual and planned results. They cannot be avoided, but with the help of a competent strategy and marketing plan, negative consequences can be minimized.
The most important stage is the advertising of a new product, and in the first place – in the online format. But how can advertising forms a demand for a product or service that consumers are not yet aware of? Consider how context is useful in this case.
Problems and tasks when promoting a new product Continue reading
At InVision, GIF animations are used not only for pampering – they play an important role in terms of marketing and training. Therefore, we even tried to use them on our main page instead of animations made using code.
In the end, people started asking us: “How do you create GIF animations?” It’s time to reveal the secret.
GIF Image Design
1. Secret ingredient
Here’s my little secret: all of my GIF animations were video files at first. I usually use ScreenFlow, which by the way I also use to create videos of our products. This is a simple program that at the same time contains many useful animation tools.
After I save the animation as a video file, I import it into Photoshop via File> Import> Video Frames As Layers.
Tip: If you cannot afford ScreenFlow or After Effects, create an animation in Keynote and export it as a video. Finally, at least some use of this feature in Keynote.
2. Less colors = more fun
If you want to make cool GIF animations, you need to approach the choice of color with special trepidation. This will affect not only the file size, but also allow you to create longer animations with a small file size. (For me, small is less than 1MB) Continue reading
Each specialist in website promotion works with a set of tools, services and reports that are used daily. Viewing data is time-consuming, therefore it is useful to have a summary report that combines the most important parameters and indicators. Such a summary could well be the Dashboard Google Analytics.
Google Analytics dashboards are a convenient tool for viewing both a general overview of the main parameters and indicators in statics and dynamics, as well as detailed information for each of the widgets.
Thanks to this tool, you will not miss anything important, quickly identify the key problem, you can study it in detail and find the optimal solution. Earlier we talked about how to set up a dashboard for a marketer, now we will create a suitable view for SEO. Continue reading